Born and raised in Philly. BS in Accounting + MIS. I build product in payments, cart, checkout, and fraud where clarity, trust, and conversion meet.
I turn messy user journeys into clean flows: diagnose friction, prioritize the leverage points, ship experiments, and scale what works.
Simple UX, measurable impact, and craft. Also: books, tennis, and building side projects that teach me new tools.
Problems that don’t have obvious answers — and teams willing to slow down (when you can afford it) to find them, then ship fast and learn faster.
A free, open-source catalog for people who collect things.
Collectors track receipts, purchase prices, and values in spreadsheets that get away from them, and the existing tools are built for dealers with thousands of items, not the hobbyist with forty books.
I designed and built FirstFinder end to end. Take a photo and AI fills in the title, edition, printing, condition, and a search-grounded value range. It keeps receipts, cost basis, and sales in one ledger, works offline at book fairs, and lets collectors share a read-only collection page.
After getting engaged in 2024, we needed a wedding website to manage RSVPs, registries, and guest communication. Existing platforms felt overly templatized and confusing from a guest experience standpoint.
I designed and built a custom wedding website focused on simplicity, clarity, and delight—defining requirements from firsthand frustration, prototyping flows, and shipping a polished end-to-end experience.
A personal project born from a lifelong love of reading and curiosity about pricing, inventory, and marketplace dynamics.
An e-commerce site for used and rare books, optimized through iterative pricing, feature prioritization, and customer feedback.
I designed and vibecoded this website! It was an incredible learning experience for me coming from a non-technical/non-programming background. Take a look at the website, explore, and see my Github! And as always, I'm open to feedback! This is a labor of love and this website transformed from a Google site, always iterating, always making it better.
Fiction for imagination, non-fiction for leverage, and a steady stream of “how it works” books.
View Goodreads →If you’re working on a problem, exploring a new product direction, or just want to compare notes — I’m always open to a conversation.