HOME

Data-drivenCustomer-focusedOutcome-oriented

01Who am I?

Born and raised in Philly. BS in Accounting + MIS. I build product in payments, cart, checkout, and fraud where clarity, trust, and conversion meet.

02What do I care about?

Simple UX, measurable impact, and craft. Also: books, tennis, and building side projects that teach me new tools.

03How do I help?

I turn messy user journeys into clean flows: diagnose friction, prioritize the leverage points, ship experiments, and scale what works.

04What keeps me interested?

Problems that don’t have obvious answers — and teams willing to slow down (when you can afford it) to find them, then ship fast and learn faster.

Personal Work

Wedding Website

Wedding Website

Situation

After getting engaged in 2024, we needed a wedding website to manage RSVPs, registries, and guest communication. Existing platforms felt overly templatized and confusing from a guest experience standpoint.

Product

I designed and built a custom wedding website focused on simplicity, clarity, and delight—defining requirements from firsthand frustration, prototyping flows, and shipping a polished end-to-end experience.

The Book Barterer

The Book Barterer

Context

A personal project born from a lifelong love of reading and curiosity about pricing, inventory, and marketplace dynamics.

Product

An e-commerce site for used and rare books, optimized through iterative pricing, feature prioritization, and customer feedback.

Wedding Website

Product Portfolio Website

View GitHub →

Context/Product

I designed and vibecoded this website! It was an incredible learning experience for me coming from a non-technical/non-programming background. Take a look at the website, explore, and see my Github! And as always, I'm open to feedback! This is a labor of love and this website transformed from a Google site, always iterating, always making it better.

Books

Reading is part of my product toolkit.

Fiction for imagination, non-fiction for leverage, and a steady stream of “how it works” books.

Favorites · 0 books
The Grapes of Wrath by John Steinbeck

The Grapes of Wrath

John Steinbeck

True Grit by Charles Portis

True Grit

Charles Portis

East of Eden by John Steinbeck

East of Eden

John Steinbeck

The Stand by Stephen King

The Stand

Stephen King

Coraline by Neil Gaiman

Coraline

Neil Gaiman

Stoner by John Williams

Stoner

John Williams

Lonesome Dove by Larry McMurtry

Lonesome Dove

Larry McMurtry

The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance by W. Timothy Gallwey

The Inner Game of Tennis

W. Timothy Gallwey

Winning Ugly: Mental Warfare in Tennis — Lessons from a Master by Brad Gilbert

Winning Ugly

Brad Gilbert

The Good Enough Job: Reclaiming Life from Work by Simone Stolzoff

The Good Enough Job

Simone Stolzoff

The Road by Cormac McCarthy

The Road

Cormac McCarthy

Gig: Americans Talk About Their Jobs by John Bowe

Gig

John Bowe

The Ones Who Walk Away from Omelas by Ursula K. Le Guin

The Ones Who Walk Away from Omelas

Ursula K. Le Guin

Parable of the Talents by Octavia E. Butler

Parable of the Talents

Octavia E. Butler

Parable of the Sower by Octavia E. Butler

Parable of the Sower

Octavia E. Butler

The Snowball: Warren Buffett and the Business of Life by Alice Schroeder

The Snowball

Alice Schroeder

Exhalation by Ted Chiang

Exhalation

Ted Chiang

Stardust by Neil Gaiman

Stardust

Neil Gaiman

The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race by Walter Isaacson

The Code Breaker

Walter Isaacson

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda

Creative Selection

Ken Kocienda

The Time Machine by H.G. Wells

The Time Machine

H.G. Wells

A Wizard of Earthsea by Ursula K. Le Guin

A Wizard of Earthsea

Ursula K. Le Guin

Inspired: How to Create Tech Products Customers Love by Marty Cagan

Inspired

Marty Cagan

The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns by John C. Bogle

The Little Book of Common Sense Investing

John C. Bogle

Misery by Stephen King

Misery

Stephen King

It by Stephen King

It

Stephen King

The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness by Morgan Housel

The Psychology of Money

Morgan Housel

The Left Hand of Darkness by Ursula K. Le Guin

The Left Hand of Darkness

Ursula K. Le Guin

The Power Broker: Robert Moses and the Fall of New York by Robert A. Caro

The Power Broker

Robert A. Caro

Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougall

Born to Run

Christopher McDougall

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and Middle Class Do Not! by Robert T. Kiyosaki

Rich Dad Poor Dad

Robert T. Kiyosaki

Annihilation by Jeff Vandermeer

Annihilation

Jeff Vandermeer

On Writing: A Memoir of the Craft by Stephen King

On Writing

Stephen King

A Little Life by Hanya Yanagihara

A Little Life

Hanya Yanagihara

Becoming by Michelle Obama

Becoming

Michelle Obama

Pet Sematary by Stephen King

Pet Sematary

Stephen King

The Fellowship of the Ring by J.R.R. Tolkien

The Fellowship of the Ring

J.R.R. Tolkien

The Return of the King by J.R.R. Tolkien

The Return of the King

J.R.R. Tolkien

The Two Towers by J.R.R. Tolkien

The Two Towers

J.R.R. Tolkien

The Silmarillion by J.R.R. Tolkien

The Silmarillion

J.R.R. Tolkien

Something Wicked This Way Comes by Ray Bradbury

Something Wicked This Way Comes

Ray Bradbury

The Way of Kings by Brandon Sanderson

The Way of Kings

Brandon Sanderson

Hyperion by Dan Simmons

Hyperion

Dan Simmons

Educated by Tara Westover

Educated

Tara Westover

Thinking, Fast and Slow by Daniel Kahneman

Thinking, Fast and Slow

Daniel Kahneman

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

The Power of Habit

Charles Duhigg

Tuesdays with Morrie: An Old Man, a Young Man, and Life's Greatest Lesson by Mitch Albom

Tuesdays with Morrie

Mitch Albom

Altruism: The Power of Compassion to Change Yourself and the World by Matthieu Ricard

Altruism

Matthieu Ricard

The Lucifer Effect: Understanding How Good People Turn Evil by Philip G. Zimbardo

The Lucifer Effect

Philip G. Zimbardo

The Gunslinger by Stephen King

The Gunslinger

Stephen King

View Goodreads →
Contact

Let’s build together.

If you’re working on a problem, exploring a new product direction, or just want to compare notes — I’m always open to a conversation.

↗ dennieshchung@gmail.com ↗ LinkedIn ↗ Medium ↗ GitHub ↗ Goodreads